May 2009 Archives
Hello,
As we get closer to the roll-out of the D-Cinema/3-D installation, I though I would update you on some of the important points about the changes. First of all, the bad news. 3-D performances mean an extra admission surcharge. For all 3-D presentations, we will be adding a $2.00 surcharge to your picket purchase. Now I understand this is a lot, but there are two things to keep in mind - it is still LESS THAN our competitors and most of it goes back to Real-D for the privilege of using their process. The rest is going to help us offset the $100K investment that was necessary to bring 3-D movies to Encore. Next, we had hoped that we could mix up 2-D and 3-D performances so that those who did not want to pay the extra, and particularly for those who do not like 3-D, you would have an option. Unfortunately, the studios will not allow us to do this. According to them, we are either presenting in 3D or not. What we will do is likely run 3D for two (?) weeks and then drop to 2D to accommodate everyone. We are sorry for this, unfortunately we do not make the rules for the use of movies - we are very much at the mercy of the studio lawyers on issues such as these. If that policy changes, we will adjust our scheduling accordingly. Just to be absolutely clear - there is NO impact on regular admission prices for non 3-D presentations! For the good news, we are on schedule and we will be rolling out with the premier of Disney's UP in Real-D on Friday, May 29th. You can buy tickets online now - click here. For the tech geeks (I too am one) - we have purchased a NEC NC1600C-A projector. Full specs here. Our server is a DTS DC20 - no specs available online. The VERY HEAVY AND VERY LARGE projector arrived today. The driver left it in our lane way and Jason and I had to wrestle the brute into the building. Here is a picture of our blue baby sitting in the fire route.  To learn more about Real-D, visit their website click here We will continue to post updates including any reports of spinal injuries from hefting the gear up the stairs. Stay tuned... Jeff Knoll the D-CEO in Real-D (now that is scary!)  We have joined the Twitter-verse. To follow Encore Cinemas click hereYou can also follow your faithful blogger in my "other" role as Oakville & Halton Councillor by clicking here Jeff the CEO
Oakville Today is holding their 2009 Reader's Choice Awards this year, are we are asking for your vote to again declare Encore Cinemas as Oakville's Best Movie Theatre!
Follow this link: You will find us under Best Entertainment> Movie Theatres. Thanks for your support! Jeff the CEO
Encore Cinemas is pleased to announce that we are proceeding with our first Digital Cinema installation at our Oakville location. The installation will take place during the week of May 25th in time to premier Disney's UP in Digital 3-D!
In addition to 3-D presentations, the installation of D-Cinema facilities will allow Encore to offer our guests a wide array of alternative content in the future. Cultural performances, sporting events, concerts and digital only presentations will soon be possible at your neighbourhood theatre - the Encore Oakville Mews Cinemas. More details leading up the installation.  In conjunction with Halton Green Screens, we are pleased to announce that we will be hosting a screening of the Award Winning Canadian documentary film "Garbage: The Revolution Starts at Home". You may recall that we hosted a screening of this film to a capacity audience on December 12, 2007 (watch YouTube video of the 2007 sceening below) The screening will be held on Thursday, May 28th @ 7:00 pm. Admission is $5.00. As a special bonus, Andrew Nisker, the producer of Garbage, will be in attendance to answer questions and tell us about his new project "Chemical Nation". Hope to see your Thursday! |
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